DITA VON TEESE, THE NEW MUSE OF THE COINTREAU BRAND,
UNVEILED HER NEW SHOW 'BE COINTREAUVERSIAL'
AND THE 'COINTREAU TEESE' COCKTAIL.
Dita Von Teese and Cointreau, the famous orange liqueur, are
delighted to officially announce their partnership. The
partnership will last for two years and create a rich
variety of ideas, including a Dita Von Teese cocktail and a
new Burlesque show.
The first 'Dita Von Teese for Cointreau' event took place on
December 13th in London. Set in a beautiful church, the
evening saw the world premiere of the 'Be Cointreauversial'
live show as well as the official launch of the Cointreau
Teese Cocktail
The live show is an evocation of the Cointreau world, a
world that Dita Von Teese has herself discovered and which
has completely won her over. Cointreau and its unique
'French touch' has thrived for more than 160 years without
changing anything, from the shape of its legendary bottle to
its delicate and instantly recognisable flavours. It was
only natural that this iconic bottle should join the
glamorous world of Dita Von Teese and her carefully crafted
character, a blend of retro and modernity, that little je ne
sais quoi, a freedom of thought that extends far beyond any
diktats one might apply.
Featuring a Cointreau-inspired cocktail glass that stands
over five feet tall, the 'Be Cointreauversial' performance
showcases Dita in a brand new orange-hued costume adorned in
hundreds of thousands of Swarovski crystals, complete with a
one of a kind, nine foot feather boa complete with jewel-encrusted
tassels, and custom-made Christian Louboutin
stilettos. The 'Be Cointreauversial' show will be touring in
2008 so stay tuned to Dita's calendar to find out when it
will be in a city near you!!
Following the debut of the performance, guests were invited
to taste the Cointreau Teese
cocktail, developed by Dita and special mixologists in Paris.
Dita adores the violet, that falsely shy and deliciously quaint
flower, with its powdery scent and divine colour so evocative of
the nostalgic Paris of which Arletty sung, a light tune with
delicately perfumed notes.
So when Cointreau asked
Dita Von Teese to create her own cocktail, it was clear
that the violet would be not just a key ingredient, but the
very heart and soul of this cocktail. Cointreauversial
That little extra touch of soul that triggers a unique sensation when blended with
Cointreau's orange notes, an endlessly
surprising dance of startling aromas.
This "flower-cocktail" is given extra zing by the delicate
touch of fresh ginger on the rim of the glass, a flamboyant
touch that Dita insisted upon! Clearly there was only one
name for such a cocktail: The Cointreau
Teese, in homage to its creator.
Dita in a John Galliano gown at the world premiere Cointreau event in London.
The recipe:
4 cl Cointreau
2 cl apple juice
1.5 cl Monin violet
1.5 cl fresh lemon juice
Frost with ginger around the rim of the glass
A cocktail that you will soon be able to sip in the trendiest bars on the planet.
Be COINTREAUVERSIAL London, UK, December 13th 2007
Watch Highlights of Dita's world premiere 'Be COINTREAUVERSIAL'
live show which debuted in London December 13th.
The show will debut in the USA in New York on April 22nd, 2008
About Cointreau
Created more than 150 years ago in Angers, France, Cointreau
is the world's most famous crystal clear spirits.
Cointreau's distinctive square-shaped bottle, with rounded
shoulders and warm amber color is recognized worldwide, as
well as its subtle taste - a perfect balance of bitter and
sweet orange peels grown and meticulously selected for their
quality. Cointreau is best known as being a key ingredient
in the most popular cocktail in the US; the Margarita. In
1948, socialite Margarita Sames combined Cointreau, tequila
and lime to create the original margarita. In addition,
Cointreau is an essential ingredient in top shelf cocktails,
like the Sidecar, the Cosmopolitan, and the
Cointreaupolitan, its newest interpretation which is the
latest hit in trendy bars throughout Europe. Its
versatility, defined by its capacity to combine the richness
of its flavors and aroma, make it a perfect choice neat or
on ice.
Today, more than 13 million Cointreau bottles are sold worldwide and Cointreau remains the authentic
choice of many top bartenders in the smartest and most fashionable bars.
