(September 2011) New York, NY – The internationally undisputed queen of retro style and burlesque, Dita Von Teese, has partnered with Kiss to launch a line of easy to apply half moon manicured nails in a deep red shade, recalling the high fashion vintage look of the 1930s and 40s and more importantly, a Dita Von Teese standard. “I wanted to offer a shortcut to obtaining the nail style that I have been wearing for the last 20 years, and Kiss has helped make it a reality,” notes Von Teese.

Dita Von Teese Nails by Kiss take the drama out of mastering this shape while bringing glamour to every woman. The technique of leaving the nail bed, or “moon,” bare or neutral toned actually began as a way to prolong a manicure as it grew out. This signature look was also considered a status symbol for the age. “I think it was a way of showing that you had someone take the time to DO your nails and perfectly paint the half-moon rather than doing them yourself,” says Von Teese. “If you look very, very closely, the most glamorous and iconic portraits of the 1930s and 1940s show the half-moon manicure.”

Dita Von Teese Nails by Kiss come complete with 24 nails in 12 sizes for a flawless fitting manicure. Pink Gel Glue is also included for application. Dita Von Teese Nails by Kiss will retail for $9.99 plus shipping and handling.

As Von Teese comments, “I’ve struck up many a conversation over the years regarding my nails. I love tributes to the past that at the same time become new again with a twist, and these nails are just that— chic, fashionable, and the last word in nostalgic glamour”

Starting September 2011, Dita Von Teese Nails by Kiss will be available exclusively on Dita Von Teese’s official website, www.dita.net, as well as for purchase on her upcoming 2012 “Burlesque: Strip Strip Hooray!” Tour.


For more information on Dita Von Teese Nails by Kiss, please contact:
Lara Casse / Rebecca Levitt
Bratskeir & Company
212567952233
LCasse@Bratskeir.com / RLevitt@Bratskeir.com

For more information on Dita Von Teese please contact:
Jasmine Vega
publicity@dita.net

About Dita Von Teese
Making her name on the burlesque and fetish scene in the 90s, Von Teese became famous as the “girl in the glass” with her Martini Glass show. Since then, she has gone on to perform all over the world at events for Louis Vuitton, Cartier, Chopard, Marc Jacobs and more, and is the first guest star in the history of Crazy Horse Paris, the world’s most prestigious cabaret. Von Teese is also the Global Ambassador for Cointreau, the face of Perrier’s Limited edition of bottles and cans, and a best-selling author. Currently, Von Teese is developing her first fragrance, her own cosmetics collection, a lingerie collection, and a capsule collection of dresses modeled after some her most treasured vintage finds. For more information please visit, www.dita.net

*Upper left photo credit: Scott Nathan Photography