- For Immediate Release -

Australia’s lime door brands signs
global fashion deal with Dita Von Teese

Australian brand development powerhouse, lime door brands has signed a global deal with international burlesque star and fashion icon Dita Von Teese. The agreement sees lime door brands and the performer becoming co-owners of a number of brands.

lime door brands’ first offering with Von Teese will be a line of lingerie and associated undergarments. The collection — with sizes ranging from extra-small to plus-sizes, and bras up to an E-cup — will offer a touch of glamour to women of all sizes and shapes. The line is intended for global distribution.

Dita Von Teese said “I love lingerie that fits well and is also beautiful, bringing function together with glamour and sensuality. I am especially excited to be designing lingerie with a vast sizing range so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that suits their body type. Indulging in elegant lingerie isn't about the seduction of another person, it's about seducing yourself first and embracing womanhood and femininity." 

“Dita Von Teese is world-renowned as a burlesque performer. She is probably best described as an old-school Hollywood siren,” said lime door brands’ Chief Executive Officer, Michele Hamdorf. “With a Twitter following over 674,000, Dita Von Teese is arguably one of the biggest global style icons of today,” she added. “Her success has been based on her strong head for business and her distinctiveness. As a brand strategist and developer, I am certain that our collaboration will prove similarly successful”.

According to Hamdorf, it is anticipated that the product offering will be extended in time, with the introduction of a dress range and other categories. After its introduction into Australia later this year, plans are already afoot for an immediate expansion into international markets — starting with the UK in 2012.

“This is an exciting opportunity,” Dita said. "I’m delighted to be in the process of creating both a line of retro-glamorous clothing and lingerie in a new partnership with Australian company lime door brands."

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For further information:

Kaz Kingdon, Style Counsel: +61 3 8506 1688; +61 413 888 558
kaz@stylecounsel.com.au

Alethea Larkin (media), Style Counsel: +61 3 8506 1650; +61 400 326 525
alethea@stylecounsel.com.au



Background information:

About lime door brands

lime door brands is a boutique brand house and management consultancy boasting a portfolio of global fashion brands.

Specialising in innovative web and creative concepts, social media and below-the-line marketing, lime door brands manage brands end-to-end with strategic positioning, design, manufacturing, distribution and channel management.

Michele Hamdorf (M.E. Exec) is the Chief Executive of lime door brands. Bringing together extensive experience in the retail, fashion and telecommunications industries, lime door brands brings new brands to the global market from conception to implementation with a core emphasis around social media and digital marketing.

About Dita Von Teese

Internationally renowned as the Queen of Burlesque, Dita Von Teese has also established herself as a well-respected fashion icon for her distinctive style and eternally immaculate presentation. She has appeared in high-fashion magazines including Harper’s Bazaar, Vanity Fair, Madison, Vogue, Elle and Playboy, and is seen front-row at the most prestigious fashion shows across the globe.

She has performed at exclusive events and parties for Victoria’s Secret, Christian Louboutin, Marc Jacobs and Louis Vuitton among many others, was the first guest star in the history of the legendary Crazy Horse in Paris, and recently starred as a femme fatale on an episode of CSI.

This “Burlesque Superheroine” (Vanity Fair) determines every aspect of her burlesque shows from the set and costume, to the music and lighting. Her famous burlesque performances feature elaborate costumes and props, with her signature acts including a giant gilded powder compact, an opulent opium den and a martini glass that she bathes in, complete with olive sponge.

Dita remains the role-model for a new generation of women for her resurrection of old-world glamour, elegance and poise and for her dedication to the empowerment of all women. She encourages women to play up their best features to find confidence within themselves. She advocates that women can create their own beauty and sexiness, regardless of their age, size or ethnicity.

Dita is an ambassador for a number of brands, but is excited to be playing such a large role in the launch of her own apparel and intimates ranges, where she collaborates on creative elements and design. She co-owns the brands, bearing her name, with Australian company, lime door brands.