Dita Von Teese to put the Wonder into Wonderbra

Wonderbra Announces Partnership with Dita Von Teese

New collection of iconic lingerie to launch September 2008

 

London: 20th January 2008: Wonderbra, the world’s leading lingerie brand announces today an exciting collaborative partnership to develop a limited edition collection of underwear with Dita Von Teese, the undisputed International Queen of Burlesque.

Dita is the new Wonderbra icon and first ever celebrity guest designer for an exclusive range of lingerie. Dita brings classic pin-up imagery and retro style to the Wonderbra brand with this collection that will include three ranges. Renowned for her personal style and glamorous looks, as well as her elaborate burlesque shows featuring ornate costumes and set pieces, Dita is an avid lingerie collector. Her designs for Wonderbra are set to inspire and delight women, and men.

The "Wonderbra by Dita Von Teese" collection will bring to life Dita Von Teese’s personal philosophy and will allow her creativity to reach a wide-ranging Wonderbra audience. Dita’s inspiration for the collection takes reference from her knowledge of the female form, her love of glamour, 1940’s intricate styling and vintage lingerie fashion.

The collection will be launched in the UK and France in September 2008.

Debbie Rix, Wonderbra European Marketing Director commented; "Dita oozes glamour and understands how to make women feel sexy – she was a natural fit for the Wonderbra brand. We're thrilled to partner with Dita; the collection truly does capture her essence and that of our brand"

Dita Von Teese commented; "I’ve been passionate about beautiful lingerie my entire life, so to team up with Wonderbra, a brand that is known for undergarments of exceptional quality and beauty is a great privilege for me, and I am immensely proud of the collection. I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people's everyday lives.”

More details on the Wonderbra by Dita von Teese Collection to come soon.