Select styles of Von Follies by Dita Von Teese are now available at HSN.com

Visit Debenham's Here...

See the YOU magazine layout here

Shop Online At Target Australia Here...

Read the full press release here...


Video from the launch at Debenhams and the cocktail event held at The Artisan Bar (Langham Hotel).



Photos from the launch cocktail event held at The Artisan Bar (Langham Hotel).

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VON FOLLIES BY DITA VON TEESE
NOW AVAILABLE INTERNATIONALLY ONLINE!

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NEW LIMITED EDITION VON FOLLIES COLLECTION
IN TARGET AUSTRALIA STORES NOW!

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DITA PRESENTS VON FOLLIES AT THE L'ORÉAL MELBOURNE FASHION FESTIVAL

Dita presented her VON FOLLIES lingerie range at the LMFF fashion show on the 10th March 2012 in Melbourne, Australia. The Herald Sun reports: "In a theatrical, playful, glamorous display of her latest collection for Target, Von Teese wowed the crowd - leaving to a standing ovation." Read the full article here... Watch a slideshow of the Von Follies Fashion Show Here (Pictures by Damien Pleming)

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VON FOLLIES TARGET TV AD (Australia)

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GLOBAL FASHION ICON DITA VON TEESE TO APPEAR IN A WORLD FIRST
AT THE 2012 L’ORÉAL MELBOURNE FASHION FESTIVAL

Following last week’s announcement of Dita Von Teese’s collaboration with Target Australia, lime door brands and Diamondcut International to launch her new lingerie collection entitled Von Follies by Dita Von Teese, LMFF is delighted to confirm that her appearance at the Festival will be a world first with Dita Von Teese taking to the runway to showcase some of her favourite designs from the new range. Read The Full Press Release

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DITA ANNOUNCES TARGET AUSTRALIA
AS THE EXCLUSIVE AUSTRALIAN RETAILER
FOR HER FORTHCOMING VON FOLLIES LINGERIE LINE

Australian brand development company lime door brands in conjunction with lingerie company Diamondcut International announces Target as the exclusive Australian retailer of the upcoming lingerie collection Von Follies designed by international style icon, Dita Von Teese.

Von Follies by Dita Von Teese was inspired by Dita's long-time love of lingerie and her own personal collection of vintage lingerie. The launch range combines sophistication and sensuality with glamorous touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh to give the essence of the sultry 1950's pin up girl.

True to Dita's signature style, the collection encapsulates an iconic vintage feel including a personal favorite of Von Teese's, the over-wire bra, as well as high waisted briefs, garter belts, and lovely chemises. Each item enhances the feminine silhouette that Von Teese is world renowned for representing.

Dita explains "It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I'm very proud that we have been able to do that, while keeping prices affordable."

lime door brands and Diamondcut International plan to extend the product range in 2012 as they prepare the brand for global distribution.

Von Follies by Dita Von Teese will be available for purchase online from the Target Australia website at www.target.com.au from early February 2012.

Read The Full Press Release

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DITA SPEAKS ABOUT THE VON FOLLIES LINGERIE LINE

"From age 16 I worked in a lingerie store, and I had a very strong interest in the history of underpinnings and how styles changed from decade to decade. Even at age sixteen, I wanted to be a lingerie expert, so I did everything I could to learn about it! I started collecting vintage lingerie at a young age, and my love for it is what lead me to imitate pinup art of the 1940s, and that is what sparked my career as it is now. Even back then, I equated beautiful lingerie with femininity and everyday luxury rather than seduction. Of course, the art of seducing with lingerie is a wonderful thing, and I am quite aware of the effect it has....but first and foremost, a woman should seduce herself by choosing lingerie that is both beautiful and functional that she can wear in her everyday life, and so bringing these things together, along with affordability, is what I aimed to achieve with my lingerie collection."

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THE VON FOLLIES COLLECTION

All photos by Sheryl Nields

(click on any thumbnail to see the slideshow)...



Store Locator - Where to Buy

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