DITA VON TEESE IS BACK FOR WONDERBRA - THE PARTY EDITION*
For Release: 5th May 2009
Paris, April 15th 2009: Wonderbra... Dita Von Teese... It is
obvious that these two should come together and that this
collaboration would be a success. In 2008, the lingerie
brand famous for its’ stunning necklines, announced the
creation of a lingerie range deliberately vintage-chic, all
directed by the diva of glamour.
This season, the icon of fashion reprises her role as
artistic director, and gives free rein to her desires with a
sparkling, glamorous, and ultra feminine collection – a
dazzling party edition.
This exclusive new collection results from the strong and
sincere complicity between the artist and the brand
developed since their first collaboration. Wonderbra
commented: "Since our first meeting, Dita has understood
perfectly our brand and our clients. She inspires the
collections a spirit of vintage and glamorous irreverence
that pleases and touches women. Taking into consideration
the impressive consumer buzz of the first edition, we are
thrilled to repeat the experience and to propose lingerie
sets that reflect the glamour and the elegance Dita Von
Teese incarnates."
The ambassador of sensuality is also delighted to go on with
this collaboration: "I feel really pleased that there was a
very positive response to the first edition. When making
these collections, my goal was to create a beautiful line of
lingerie that wasn’t just meant to appeal to my fans, and
girls like me that especially like the beauty of nostalgia
and glamour, but also to anyone that is shopping for
exciting, special lingerie that makes them feel unique and
sensually sophisticated".
Following the success of the first edition in France and in
the United Kingdom, all Europe will discover and will enjoy
the new line of lingerie Wonderbra by Dita Von Teese. This
new collection will be available in stores starting
September 2009.
* - Wonderbra by Dita Von Teese (Party Edition) is limited edition collection available exclusively in Europe from September 2009. For more information please go to: www.wonderbra.co.uk/dita
Pictures for the
First Collection of
Wonderbra by Dita
Von Teese Campaign
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Sunday, 14th September 2008
Sexy Science by Dita Full Video
The Wonderbra by Dita Von Teese Limited Edition Lingerie Collection is
available in the UK/Ireland, France, Russia and Greece and available online
at www.figleaves.com,
www.asos.com,
www.littlewoodsdirect.com,
www.next.co.uk and
www.simplyyours.co.uk.
Monday, 1st September 2008
Sexy Science by Dita Teaser Video
First
Reveal
Wonderbra by Dita
Von Teese
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For Release: Monday 18th August 2008
Dita Von Teese, the undisputed Queen of Burlesque, today unveils the very first peek at her new limited edition lingerie collection Wonderbra by Dita Von Teese, available in stores across Europe from September 23rd.
Created by Dita and inspired by a love of beautiful vintage lingerie, Wonderbra by Dita Von Teese, is designed to actively encourage women of all ages to embrace their inner-glamour and beauty.
A lingerie connoisseur who became well-known as a model, Dita recognizes the importance of combining both quality and comfort. Inspired by pieces in her personal collection, Dita wanted to create a collection that she herself would want to wear and couldn’t live without:
“I am very proud of the lingerie that I’ve created for Wonderbra, because it has all the beautiful detail of sexy, sensual and glamorous lingerie, but the fit is perfect to wear under your everyday clothes. I love it when you can go about your daily business with the knowledge that you have a little secret of your own on underneath. Lingerie shouldn’t be something you just put on for your lover; you should do it for you. It’s not about seducing men, it’s about embracing womanhood.”
The limited edition vintage inspired collection brings to life the sensual glamour of the 1940s and 50s that Dita - as the world’s undisputed burlesque superstar - is famous for, but with a modern Wonderbra twist. The collection features three different ranges with unique, sexy and decadent touches:
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Multi-Teese a provocative, multi-talented set in black which allows the wearer
to arrange the straps a multitude of ways, this range features a
unique quick-release magnetic closure on both the bra and the
bottom, making daring stripteases a cinch |
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Spot-Teese a fun and flirty range featuring a casino chip motif in caramel,
overlaid with a sexy sheer black tulle and accented with a floral
detail that can decorate the bra or brief |
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Satin-Teese is a return to classic elegance and retro glamour that comes in two
colours; soft peach and dove grey, and offers the 50’s top
wire design |
Wonderbra by Dita Von Teese is limited edition collection available exclusively in Europe from 23rd September. For more information about Wonderbra by Dita Von Teese please go to: www.wonderbra.co.uk/dita
Notes to Editors:
For more details about the collection please contact: wonderbra@jcpr.com or call 020 3047 4000