Wonderbra by Dita Von Teese Party Edition

See footage from Dita's UK launch of Wonderbra at the Dorchester Hotel, London, UK below...

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Wonderbra by Dita Von Teese Party Edition

Dita launched her Party Edition Wonderbra by Dita Von Teese with personal appearances in London, Milan and Madrid. To see the collection watch the video below...

Wonderbra by Dita Von Teese Party Edition Collection Launch 23rd September 2009 at the Dorchester Hotel in London, UK

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Images of the Wonderbra by Dita Von Teese
Party Edition Collection

Party Edition by Dita Von Teese

Press Release: Wonderbra by Dita Von Teese*

Wonderbra "Party Edition" by Dita Von Teese*
Famous throughout Europe

Paris, September 1st 2009

Dita Von Teese comes back to Wonderbra**
After the success of their initial venture in 2008, Wonderbra couldn't wait to work with Dita Von Teese again. The result is "Party Edition", a new collection for Wonderbra by Dita Von Teese* that takes a fresh look at the ensembles that made the first edition famous and provides a scintillating preview for the holidays.

The dazzling new Wonderbra by Dita Von Teese* Collection
The collection includes three different lines: the jewel of the collection, Sparkle Teese by Dita Von Teese (elegant, sequin-studded tulle with detachable red pom-poms); the unforgettable Satin Teese by Dita Von Teese (in flame-red or metallic mauve); and the irresistible Multi-Teese by Dita Von Teese, an emblematic model of Wonderbra savoir-faire re- interpreted by Dita.

A European launch in the party Spirit
A sensual heat-wave is predicted for the European continent when the second edition of the Wonderbra by Dita Von Teese* collection hits the stores. On the program: Numerous and exceptional in-person events with Dita, interviews with leading European journalists, and a first glimpse of the new styles and colours.

Throughout September, this amazing Fashion Ambassador will take part in the Fashion Weeks in the major European capitals in order to introduce her new line and share her experiences with the Wonderbra brand. Dita's Wonderbra tour will debut in London on September 23, 2009. From there, she'll head to Milan (on September 26) and Madrid (October 5). Last but not least, the Style Icon will be in Paris where she'll participate in a series of exclusive interviews for the Wonderbra brand.

A premium edition, exclusively for Europe
The Wonderbra by Dita Von Teese* collection will be available as of September 2009 on the marketing site www.wonderbra.fr and in selected European sales outlets - Rinascente (Italy), El Cortes Ingles (Spain), Debenhams (United Kingdom) - as well as in Belgium, Holland, Russia and Greece. The collection will debut in France in February 2010 at Galeries Lafayette, which will be a great place to treat oneself - or be treated to! - Some festively glamorous lingerie just in time for Valentine's Day.

A website that's dressed for the occasion
For the launch of this collection, Wonderbra will make a public presentation of the new ensembles on www.partyeditionbydita.com which goes on-line as of September 11, 2009. This mini-site will highlight European events (in four languages) and will reflect the festive, retro-glamour spirit at the heart of this collection. This website will also reveal Dita's personal glamour secrets for preparing a successful evening… Internet fans can view the new styles and colours, view back-stage mini-films that detail the ad-shoots, and profit from the site's numerous applications while sharing their experiences on the Facebook social network.



Sarah Lévy
36 rue Etienne Marcel Paris II
Tel : 01 40 41 04 27 / Fax : 01 40 41 03 67

Fashion : Gilles Desmousseaux - fashion@lesparisiennes.fr
Print : Stéphanie Provedel - presse@lesparisiennes.fr

* Available exclusively in Europe.
** We hold a licence for the Wonderbra trademark in Europe.

See the 2008 Wonderbra by Dita Von Teese collection here...